Microsoft Announces Shop Ads & Other Updates

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Microsoft released its latest round of advertising product updates today.

Among the leading updates is the launch of Microsoft Store Ads on desktop devices.

The updates to Microsoft’s marketing items consist of:

  • Microsoft Shop Ads
  • In-Market Audience Growth
  • Responsive Browse Ads Update

Let’s dive into each upgrade and how to benefit from each as an online marketer.

Broaden Reach With Microsoft Shop Advertisements

If you remain in the app or video gaming market, this upgrade is for you.

This brand-new format will showcase your ad in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More specifically, the ads will show in the Apps and Gaming tabs in the shop.

Here’s an example of what Microsoft Store advertisements will appear like:

Image credit: Microsoft Advertisements Blog Site, January 2023 A few of the benefits of the new Microsoft

Shop advertisements consist of the following: Expanded discovery of your app or video game on additional devices Easy project setup and management within the Microsoft Advertisements platform Compatibility with the present UET tag to track behavior To start with Microsoft Shop advertisements

  • , you’ll need to send your brand name and link shop items to your
  • Microsoft Marketing account. As soon as approved, you can start using this format right away. In-Market Audiences Broaden Worldwide This next Microsoft Advertising upgrade is for international marketers. Simply revealed, the In-Market audience segments expanded to brand-new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now offered in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Last Require Expanded Text Ads While not a brand-new update, Microsoft reminded marketers that January 31 is the last day
  • to create or modify any Expanded Text Ad.

    Beginning February 1, the only brand-new search ads that

  • can be developed
  • are Responsive
  • Search Ads. If you have existing Expanded Text Advertisements in your account, they will
  • continue to serve. Nevertheless, you won’t be able to develop or modify ETAs
  • after the January 31 due date.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Search campaigns in tandem with Google Search projects. Google was the first to officially sunset ETAs on June 30, 2022. What To Expect From Microsoft Advertisements In 2023 At the end of their January

    item update, Microsoft teased a couple of highlights of what’s to come in the following year.

    From the main statement, it appears that Microsoft will continue to distinguish its advertisement platform from Google by concentrating on the following: Local Search ads

    Marquee ads Extra vertical ads If you’re not familiar with vertical advertisements from Microsoft Advertisements, they officially debuted in September 2021. Presently, vertical advertisements are available for the following

    items: Automotive Charge card Cruises Medical insurance Professional services Trips and activities It will be intriguing to hear what additional verticals Microsoft prioritizes in 2023. Stay tuned for Microsoft’s next item updates coming February 7. Featured Image: monticello/SMM Panel