Meet Irina Novoselsky, SMM Panel’s new CEO

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Today we’re delighted to reveal Irina Novoselsky as President and member of the board at SMM Panel. We asked her to share her ideas on why she’s joined the team:

When the war broke out in my birth country of Ukraine last year, like everybody, I was glued to social platforms for real-time updates, soaking up the stories and pictures of the people impacted. That moment in time highlighted for me how critical social has become to how we live, work and comprehend the world.

As social has progressed into a continuous engine of online culture and connectivity over the previous ten years, it has also end up being an essential way for businesses to not simply reach their consumers however to engage with their customers in two-way conversations where relationships are created. It’s about people, culture, connection, and storytelling. That’s the heart of social media and its power; it helps people and businesses link and help each other, brings awareness where it’s required, and motivates people to gain from each other, share stories and commemorate wins.

When the chance to speak with SMM Panel about the CEO role emerged, I was thrilled. Social media management is a largely untapped and growing $28 billion global market chance, and SMM Panel is critical in assisting clients inform their stories and connect with others, all while providing significant insights to the very people it connects. Change in this market is consistent, which is, in part, what drew me here. I thrive in change. This inflection point in SMM Panel’s journey is one I have actually seen prior to and offers me the chance to use my transformational experience to continue to unlock worth and innovation for consumers in this already growing business. What excites me the most is the possibility of dealing with the group at SMM Panel to deliver what our customers require to drive their businesses forward.

We have an unbelievable chance to help numerous thousands of organizations harness the power of social media to make their organizations effective, and I’m enjoyed belong to the SMM Panel group. The team is an effective principle, and I have actually seen what the power of collaborating can achieve. It’s an amazing honor to join this culture that is steeped in addition, purpose, and a customer-first focus. Together we will write SMM Panel’s next chapter.

Check out the official news release announcing Irina Novoselsky’s position as CEO of SMM Panel.

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