Google: Item Reviews Linking To Multiple Sellers Might Get Increase

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A product evaluation page connecting to multiple sellers might get a ranking increase if all else were equivalent, Google’s Alan Kent confirms.

Google Developer Advocate Alan Kent says item evaluations linking to multiple sellers might get a ranking increase over evaluations linking to one. Kent confirmed this on Twitter in action to a concern about Google’s documents on how to write premium item evaluations.

There’s a line in the document that checks out:

“Think about including links to numerous sellers to offer the reader the alternative to buy from their merchant of choice.”

Does that suggest a site is disadvantaged if it only links to one seller?

Kent says yes, linking to just one merchant would put the website at a downside.

An item evaluation page linking to numerous sellers might get a ranking increase if all else were equivalent.

It can be an excellent concept to link to multiple merchants when writing an item review, as it offers readers with alternatives and enables them to compare prices and accessibility.

Presenting customers with numerous methods to buy a product reveals Google you’re attempting to be valuable.

Linking to only one seller could provide the impression that the sole function of the product review is producing affiliate income.

However, it’s still crucial to disclose any possible predispositions or financial incentives you might have for connecting to specific merchants, even when there’s more than one choice.

Furthermore, it’s always great practice to check and make certain you are abiding by any affiliate program terms or standards prior to you publish your product evaluation.

That includes Google’s guidelines, which say you should use the rel=”sponsored” or rel=”nofollow” attributes when releasing affiliate links.

Featured Image: Tikhonova Yana/SMM Panel