Posted by Advertisers around the globe today began their weekly regular with a big problem accessing Google Ads.
Word rapidly spread throughout Twitter and LinkedIn, with confirmation from others that this isn’t a periodic issue.
Google Status Control Panel Verifies Blackout
From the Google status control panel, the outage was verified today, January 23rd, at 8 am CST. You can follow the incident in real-time here.
Image credit: Google Ads, January 2023 Since
noon CST, the issue has still not been resolved. Google Advertisements Liason Ginny Marvin likewise required to Twitter to validate the problem: We’re investigating reports of a problem with Google Advertisements. We will offer more information shortly. The impacted users are not able to access Google Advertisements. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Online marketers took to LinkedIn and Twitter to voice their concerns.
Why This Matters Advertisers can not handle or enhance their
accounts without
correct access to Google Advertisements. Much more, Google Ads are still serving to users, however online marketers can’t see or react to real-time efficiency. When marketing dollars are at stake, this is a huge concern for business of any size. If you’re used to weekly reporting, that’s another job you won’t be able to do up until the
Google Ads problem is dealt with. This failure is bothersome for Google after their layoff announcement of 12,000 employees on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers respond to Google Ads blackout on LinkedIn."/ > While this interruption is most likely an untimely coincidence to Google Ads, marketers were quick to put it together.
Summary
Google Ads is still down for lots of users since Monday afternoon. After the Friday statement of 12,000 Googlers, concerns have arisen if these layoffs have actually affected the innovation and staffing that manages these platforms.
This is a developing story and will update as Google supplies more details.
Included Image: Stmool/SMM Panel