Twitter Launches Blue For Organization With Square Profile Photos

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Twitter is releasing Blue For Service, a new variation of Blue Verified created to distinguish brand accounts from personal accounts.

In addition to a gold checkmark, Blue For Organization includes a square profile picture and the ability to connect any associated Twitter accounts.

When organization accounts designate their associated accounts, such as personal Twitter accounts of staff members, the affiliate gets an additional badge beside their verified checkmark.

The image at the top of this page reveals an example of a Twitter employee’s account, which has a blue checkmark and a badge with Twitter’s logo design.

In a blog post, Twitter supplies numerous examples of how brands can utilize Blue For Service:

“By producing this connection, we’re making it possible for services to develop networks within their own organizations– on Twitter. Companies can affiliate their leadership, brands, support manages, workers or groups. Reporters, sports group gamers or motion picture characters can all be connected. You call it, we got it. Each affiliate will be confirmed and officially connected to their parent deal with based on a list provided by the parent service. We will share any brand-new criteria, pricing or process as we update them.”

Despite how Twitter tries to spin it, there’s little doubt that Blue For Company is designed to offer more memberships.

If your brand name and its affiliates are at risk of impersonation on Twitter, having everyone confirmed and linked under the very same parent account could be rewarding.

However, without further details, it isn’t simple to quantify this service’s value to companies.

To that end, we don’t know just how much it will cost organizations, as signups aren’t open yet.

Twitter is piloting Blue For Businesses with choose accounts and will make the service broadly readily available next year.

Source: Twitter
Included Image: Screenshot from business.twitter.com/en/blog/twitter-blue-for-business.html, December 2022.