Twitter Includes Public View Counts To Tweets

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Elon Musk announced today that Twitter will now show view counts on tweets, giving users more insight into the reach of other users’ content.

Twitter’s tweet view count, otherwise known as impressions, was formerly just readily available to the account that published the tweet.

The exception, as Musk notes, are videos, which have traditionally shown a view count.

A tweet’s view count will be displayed under the primary content and will upgrade in real time as the tweet is seen.

The choice to make tweet impressions public seems encouraged by the idea that it will make Twitter look more active.

Tweet view counts will give outdoors observers a better understanding of the potential reach and effect content can have on Twitter. In Musk’s view, this might encourage more individuals to sign up with and take part on Twitter.

For brands and companies, view counts will be a practical method to measure the reach and engagement of sponsored material on the platform.

Knowing the number of impressions other individuals’ tweets get can likewise assist organizations determine genuine influencers in their specific niche, as engagement numbers don’t tell the whole story.

As others have currently pointed out, public view counts can possibly expose accounts that synthetically inflate their engagement and follower numbers.

In time we’ll familiarize who really has an audience on Twitter and who has a big portion of non-active followers.

Featured Image: Phil Pasquini/SMM Panel