Elon Musk announced today that Twitter will now show view counts on tweets, giving users more insight into the reach of other users’ content.
Twitter’s tweet view count, otherwise known as impressions, was formerly just readily available to the account that published the tweet.
The exception, as Musk notes, are videos, which have traditionally shown a view count.
Twitter is presenting View Count, so you can see the number of times a tweet has actually been seen! This is normal for video.
Shows how a lot more alive Twitter is than it might appear, as over 90% of Twitter users check out, but do not tweet, respond or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
A tweet’s view count will be displayed under the primary content and will upgrade in real time as the tweet is seen.
The choice to make tweet impressions public seems encouraged by the idea that it will make Twitter look more active.
Tweet view counts will give outdoors observers a better understanding of the potential reach and effect content can have on Twitter. In Musk’s view, this might encourage more individuals to sign up with and take part on Twitter.
For brands and companies, view counts will be a practical method to measure the reach and engagement of sponsored material on the platform.
Knowing the number of impressions other individuals’ tweets get can likewise assist organizations determine genuine influencers in their specific niche, as engagement numbers don’t tell the whole story.
As others have currently pointed out, public view counts can possibly expose accounts that synthetically inflate their engagement and follower numbers.
If a celebrity or “reporter” has 2 million followers and hardly gets any views on their tweets due to the fact that they purchased 1.9 million phony followers in order to appear to be A-List …
This will expose lots of phony fans bought by so called media stars and celebs. https://t.co/XdMuapiPrH
— Wall Street Silver (@WallStreetSilv) December 22, 2022
In time we’ll familiarize who really has an audience on Twitter and who has a big portion of non-active followers.
Featured Image: Phil Pasquini/SMM Panel